Just because your product may be of extremely high quality, doesn’t guarantee its success on the market.
Even if it’s priced well, has no competitors, and has market demand, success will not necessarily arrive at your door.
The truth is, there are many average products being marketed well and becoming successful. Even when there’s a better alternative.
Take for example, Coca Cola. Although they still dominate, there has been proof time and time again with blind taste testing, that Pepsi is prefered. Yet, even after being presented with the truth, often people still buy Coca Cola.
It’s the same online.
You don’t always have to have the best site or product in order to be the most successful. What you do have to do is get you and your brand inscribed in the minds of as many relevant people as possible.
There are different ways you can do this.
Today though, we’re just going to focus on five of the basic blog marketing strategies you should be engaged in regularly. After all, you are the best in your field, and it’s about time people knew about you!
1. Get commenting
If you comment regularly on a related blog, eventually some of those blog readers will take notice and visit your blog. and subscribe.
Try to keep it related though. Your conversion of visitors to subscribers will be much higher.
Also, be consistant. A lot of people go on comment sprees occasionally. They get a flutter of traffic, but it soon dies down. Comment regularly for maximum effect.
2. Use social networks
Ever wonder how some of the relatively small blogs begin to take off on social media sites like Digg? They’re often regular users of the site themselves, and have made connections with some of the key players in that community.
Choose a few suitable social sites, and be active on them. Communities like Digg, Twitter, and StumbleUpon, can offer major traffic leverage. But, you must be actively engaged in promoting others in order to reap repeated future returns.
As a side note, sometimes it can be hard to find the right people to network with. That’s part of the reason why I might add section in the forum totally dedicated to social networking. A place where you can get the details to hook up with other users, and help each other push out your content and have a more widespread influence. What do you think?
3. Contribute to a relevant forum
When used properly, forums can be one of the most effective mediums of establishing yourself as an authority, getting recognised, and opening doors of opportunity and offers of help.
While articles and blogging can have the same effect, forums allow you to address the issues being raised by others in a personal way. If someone has a problem, and you solve it for them, you’ve got a friend for life. Someone who will watch and support everything you do.
Even use our own forum. If you’re a keen WordPress user, you could keep an eye on questions asked by users, and answer them yourself. I’ll be looking for competent people to add to the team.
4. Create great content
Whether or not it’s used as a means of bringing people in or not, it’s critical in order to get them to stay and subscribe.
Content in and of itself, is a type of marketing. Make sure what you publish is of value to your market, and has personality. No one is ever engaged with clinical, boring writing.
Throw yourself into your writing. Add you to your blog!
5. Network with real people
It has often been said, ‘it’s not what you know, it’s who you know’. A true statement.
Getting yourself ‘out there’ is critical. We all know that.
But, it’s vital that you are proactive in doing this. You have to get yourself out there, and place yourself before your audience.
- Contacting fellow bloggers via email, and telling them how much you appreciate what they’re doing.
- Writing guest posts.
- Retweeting the tweets of over twitter users, without being asked.
- Linking to other blogs in your post.
- Interviewing experts in your field.
Get to know people.
Insulating yourself will rarely bare results. It’s the old corporate way of doing things, and it just doesn’t work.
Every point mentioned here, are things you can be doing regularly. Put together a schedule for you to carry out daily/weekly in order to encourage yourself to make the effort necessary to get your name/brand/product out there.
If you’re really serious about getting traffic, links, and subscribers…take action! Today.
Other related reads…
How would Darren Rowse get himself known if he was starting out again? How I’d Promote My Blog if I Were Starting Out Again
Want more ideas on the importance of networking? Blog Networking Tips for Beginners.
The importance of marketing your blog, emphasized by Daniel Scocco. Are You Marketing Your Blog?