The biggest isn’t always the best. In fact, usually it isn’t.
McDonald’s don’t sell the best burgers, yet wherever they’re found they outsell their fastfood competitors. Starbucks don’t sell the best coffee, yet the same applies.
Of course, their are many factors as to why this is so. But, one of the main reasons is fairly simple; people won’t visit you if they don’t know you exist! So, we buy from McDonalds and Starbucks because we don’t know about the little family run shop down the alley off the main street.
Likewise, you could offer the best service in the world in your niche. But, if people don’t know you exist, what does it matter?
This is what makes free web content so powerful. This is why it is king.
By careful research and relentless content creation, you can hand-build your exposure to your niche market.
The majority of the most success online businesses work on the principle that content is king, and so they produce content. Lots and lots of content! Whether it’s YouTube, the BBC, Facebook, or Wikipedia, the key is more and more content! Either add more yourself, or get others to add fresh content for you.
Not every article, photo, video, has to be your best. It just has to add some kind of value. Inform, entertain, inspire, or answer a question.
If you can’t do this, you’re unlikely to succeed. A point which strikes home to me.
Personally…
I have a love/hate relationship with writing. I love good writing and I dislike bad writing, which is why I hate most most of my own writing, which in turn makes writing a not-so-enjoyable activity.
However, I’m going to make the effort in the coming days to write about writing (Article Marketing).
Why?
Because Article Marketing works. It…
- Builds exposure.
- Adds credibility.
- Conveys expert status.
- Drives traffic.
- Creates fans.
And who doesn’t want all that online?